The WellRabbit Story

WellRabbit is dedicated to helping people be well through proper nutrition and supplementation. The business grew out of the desire to help Founder and CEO Dr. Jeffrey Hendricks’ sister, Teresa, beat breast cancer and live a healthier life. By taking integrative medicine throughout her cancer treatment, she was able to keep her hair, have energy, and never become ill. This inspired Dr. Hendricks, along with founders Nick Wiegand, Mark Sher, and Ryan Kogge, to create WellRabbit, an e-commerce one-stop shop that sells vetted products from carefully screened manufacturers. Our goals are to protect the consumer by delivering high-quality products while also protecting supplement retailers and manufacturers from counterfeit competition and arduous e-commerce marketplace policies and restrictions.

Jeffrey Hendricks, M.D., CEO Dr. Jeffrey Hendricks has an extensive research background in nutritional biochemistry and epigenetics and has developed over 1,000 nutritional products for companies in the U.S. and around the world. After spending four years at the University of Michigan’s Human Genetics Lab, he conducted research at the National Institutes of Health’s Laboratory for Gene Transfer. He’s served as a medical director in family medicine, integrative medicine, and occupational medicine, and is an advisory board member for many U.S. and international companies. The inspiration to start WellRabbit came about when helping his sister beat breast cancer, in which she took integrative medicine throughout her cancer treatment and never became ill. With WellRabbit, Dr. Hendricks has made it his mission to ensure those who are searching for quality nutritional supplements have a place they can trust. Dr. Hendricks’ clinical experience includes the treatment of over 50,000 patients, and his background, experience, and commitment to quality ideally suit his role as the Chief Executive Officer of WellRabbit.